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Don Smith of Don Smith Signs hand letters a shop window reading "Coffee and Desserts." Don is seen in full-body profile with a ladder behind him, finishing lettering the word "desserts" in a gothic style font with script details and gold shadows.
Part of the word "inspire" is hand lettered onto a sidewalk in a sky blue, Roman font. The sidewalk is photographed diagonally with bright green grass visible in the corners of the image.
Don Smith of Don Smith Signs hand letters a shop window reading "Coffee and Desserts." Don is seen in full-body profile with a ladder behind him, finishing lettering the word "desserts" in a gothic style font with script details and gold shadows.

Almost as long as I can remember, I have been fascinated with letters. I can remember studying signs as a kid. I was never much of an artist, but I sure loved drawing letters and trying to recreate signs I had seen. In fact, my first venture into business was writing schoolmates names on the old paper book covers! I had a little paper sign taped to my desk at school advertising my business. I would get a dime or quarter or swap them for their dessert at lunch time.

The timing for my introduction into the sign trade was perfect as far as I am concerned. I came in under the "old school" method of hand-lettering and layout principles. I still treasure the Speedball Text! Of course, this was before the computer was introduced into the trade and good layout skills and letter forms were prized. I came up in a time that you had to have layout knowledge, the ability to use negative space and weigh primary and secondary copy, as well as color combinations.

 

Of course, there are time and monetary reasons that signs must be created and moved out quickly- so, I have incorporated digital services into my offerings, but a good sign still takes an eye for good design, no matter how good your software is.

I enjoy life with my wife of over 40 years, Mary. Our daughter Carrie, Son-in-law Ryan (AKA my in-house Design Assistant and Photoshop Geek) and especially our grandkids, Jace and Rylie! Outside of work, I enjoy hunting, fishing, playing bass guitar, and traveling when work will allow it!  If I can be of service for your sign needs, please don't hesitate to contact me! Blessings!

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